Over the past years the trend concerning hair care products has been to divide a product line in either a chemical line, naturally based line or an ecological line.

Statements like, “A chemical product line is bad and awful, no it has to be naturally based or ecological” has been said quite often. Some people only buy ecological products, because they are more than likely the best… The truth is that all three groups can be really good, but they can all be bad as well. Basically, it all depends on the specific ingredients and their properties, and how they affect human beings, animals and the environment.

Chemistry can be really good as it is 100% under control. But it can as well be really bad. Naturally based ingredients are good too, but on the other hand they can have quite a bad impact on human beings, animals and environment. Naturally based ingredients are difficult to control. How much sunlight or rain have the plants had? How were they harvested, how were they stored, etc. A lot of factors can come into play. Extracts and naturally based ingredients can be stored on a shelf and change over a period of time and at the end be a quite different ingredient – even toxic. It requires a lot of control and certification to control that kind of ingredients.

Ecology belongs to the same category as naturally based. The same issue is therefore in evidence here. Ecology is really fantastic in many ways. But natural scents or aromas are e.g. some of the most allergenic scents which have to be declared separately on the product list of ingredients (INCI) if they are present in a product. Ecology can therefore be a disadvantage as well. These scents and fragrances are categorized as: ‘The 26 potential allergenic fra grances which have to be declared on cosmetic products – that is in the product list of ingredients (INCI)

Another issue is the lack of legislation and regulations for so-called ‘ecological’ products, which is why there is many dubious statements concerning ecology in the business…

In January 2011 the Danish consumer ombudsman recommended what can be called ecological products. Taking out the water contents of a product, the rest of the 95 % basic material have to be ecological in order to categorize the product ecological. Not many products on the market can meet these requirements.


Hard to be consumer //

In many ways it is difficult to be consumer. What can we rely on and how shall we choose? This universe of products, ingredients and statements is all about the specific ingredients and how they can affect human beings, animals and environment. We have to focus on the specific ingredients and their properties. That is common sense. We stress that by having the Nordic Ecolabel on our products in order for you as consumer to have a guarantee. All ingredients have to meet a lot of requirements and standards before they receive a Nordic Elolabel license.


We are proud of our Nordic Ecolabel //

CosmeticproductswiththeNordicEcolabelbelongtothecategoryofoncosmeticproductsarewithinthecategorythathavetheleastenvironmentalimpact. Thecriteriaisstrongdemandsconcerningthedegradabilityoftheingredients, toxicityandpersistencyinwater. Cosmeticproductsaredirectlyincontactwithskinandhairwhichiswhytheingredientsthatcancauseallergyorotherdamagingissues, areeitherforbiddenorlimitedtoaminimum. InproductswiththeNordicEcolabelnoallergenicingredientscanbeadded - onlyaveryrestrictedamountoffragrance. IngredientsontheEUlistofpotentialendocrinedisruptorsincludingparabensarenotallowedintheproductsaswell. Besidesthedemandsconcerningenvironmentandhealthensuringproductquality, therearealsodemandsregardingconsumptionofpackaging. ( Download pdf concerning the Nordic Ecolabel.



Contents is high quality //

We strive to use as good quality, certified ecological ingredients as possible in all our products, not letting it affect the function and performance. Furthermore, the products are available without perfume, even though out products with perfume only contains a very small amount and not any from the list of the 26 allergenic fragrances designated by the European Union. Download pdf 

of the 26 allergenic fragrances.



Do you want to know more? //

1) "Underkastelsen" (Subjection) is a movie about the hundrets os chemicals we all have in our blood today, as a result of the outrageous amont of chemicals we have exposed ourselves to since the Second World War. (Read more) 

2) is a website about the Nordic Ecolabel – the swan and the flower. The flower is the European Ecolabel. The swan is the Nordic Ecolabel. (Read more) 

3) Chemistry in consumer goods. An article on chemistry in care products. (Read more) 

4) Forbid endocrine disruptors. Article on how to avoid endocrine disruptors. Among other subjects: check out your care and cosmetic products, how to avoid endocrine disruptors, report endocrine disruptors, etc. (Read more)

 5) 17 endocrine disruptors. A list of the 17 singled out ingredients in cosmetics that are potential endocrine disruptors. (Read more)

 6) Forbid endocrine disrupting chemicals (EDCs). Article on how we as consumers wants a ban on endocrine disrupting chemicals. (Read more) 

7) Chemicals to avoid. Article on potential endocrine disrupting chemicals to avoid. (Read more)

8) Endocrine disruptors. Website for Danish Ministry of the Environment – concerning endocrine disruptors. (Read more) / LINK:

9) Endocrince disruptors. The EU list of potential endocrine disruptors. (Read more)


10) The instruction of the Danish consumer ombudsman regarding use of environmental and ethical statements in marketing, January 2011. (Download PDF)

11) “The search for clean water”. (Read more) (læs her)